Influencer Outreach & Campaign Automation | AI Personalization + Multi-Outreach
Automatically discover qualified influencers, generate AI-personalized outreach messages, send partnership proposals, track campaign performance, and measure influencer marketing ROI
🎯 What This Workflow Does
Fetches qualified influencer prospects from your database every 6 hours (filtered by niche, followers, engagement rate), splits for individual processing, sends each influencer profile to AI for hyper-personalized pitch generation (referencing their specific content), sends customized partnership proposals via email or social DM, and tracks complete campaign lifecycle from outreach through performance metrics and ROI calculation.
✨ Key Features
Automated Discovery: Identifies influencers matching your criteria (niche, engagement, audience demographics)
AI Hyper-Personalization: Generates unique pitches referencing specific posts, content style, and values
Multi-Channel Outreach: Email, Instagram DM, LinkedIn, Twitter, TikTok
Campaign Management: Tracks outreach, responses, deliverables, and payments
Performance Analytics: Measures reach, engagement, conversions, revenue, and ROI per influencer
Relationship Tracking: Maintains history for long-term partnerships and re-engagement
📚 Perfect For
E-commerce brands, DTC companies, marketing agencies, PR firms, growth teams, brand managers, social media marketers, product launches
🚀 Setup Requirements
n8n instance
Influencer database/CRM
OpenAI API key (or Claude)
Email service (Gmail, SendGrid, Mailgun)
Social media API access (optional for DMs)
Campaign tracking system
Environment variables configuration
🔧 What's Included
Complete workflow JSON
10 comprehensive sticky notes with detailed guides
Database schemas for influencers, campaigns, and performance
AI prompt templates for different influencer niches
Email outreach best practices and examples
Complete setup guide with tool recommendations
ROI calculation formulas and benchmarks
Influencer qualification criteria
Follow-up sequence templates
🎨 Customization Options
Adjust follower count filters (nano/micro/macro)
Customize engagement rate thresholds
Add more outreach channels
Implement follow-up sequences
Add contract/payment tracking
Integrate influencer discovery tools
Create niche-specific AI prompts
Add approval workflow for proposals
Customize compensation models
🔍 How It Works
Every 6 hours, fetch qualified influencers from database
Filter by: niche match, engagement rate, follower count, not recently contacted
Split influencer list for personalized processing
For each influencer:
AI analyzes their recent content and style
Generates personalized pitch referencing specific posts
Creates custom collaboration proposal
Formats for appropriate channel (email/DM)
Send outreach via preferred channel
Track: open rate, response rate, acceptance, campaign metrics
Calculate ROI: (Revenue - Compensation) / Compensation × 100
🌟 Influencer Tiers & Engagement
Nano (1-10K): 8-10% engagement, $100-500/post, highly authentic
Micro (10-100K): 4-6% engagement, $500-2K/post, best ROI
Mid (100-500K): 2-4% engagement, $2K-10K/post, good balance
Macro (500K-1M): 1-3% engagement, $10K-50K/post, high reach
Mega (1M+): <1% engagement, $50K+/post, celebrity status
📊 Performance Metrics Tracked
Outreach: Emails sent, open rate, response rate, time to response, acceptance rate
Campaign: Content delivered, posting dates, engagement (likes/comments/shares), reach/impressions
Conversions: Click-through rate, conversions, revenue generated
ROI: Cost per engagement, cost per acquisition, revenue, ROI percentage
💰 Compensation Models
Flat Fee: $100-$10K per post (simple, clear)
Product-Only: Works for nano influencers
Affiliate: 10-20% commission (performance-based)
Hybrid (Recommended): Base fee + commission (aligns incentives)
🎯 Response Rate Benchmarks
Cold outreach: 5-15%
Warm outreach: 25-40%
Referred: 50-70%
Improve rates with:
✅ Heavy personalization (reference specific content)
✅ Upfront compensation transparency
✅ Clear, simple ask
✅ Professional follow-ups (Day 5, Day 12)
📧 Email Best Practices
Subject Lines: "Love your [topic] content!" or "Quick collab idea, [Name]?"
Structure: Personal greeting → Specific compliment → Brief brand intro → Why perfect fit → Proposal → Next step
Timing: Tuesday-Thursday, 10 AM or 2 PM
Length: Under 150 words
🏷️ Tags
influencer-marketing influencer-outreach ai-personalization campaign-management marketing-automation roi-tracking partnership-automation social-media-marketing brand-partnerships influencer-discovery relationship-management
Version: 2.0
Difficulty: Intermediate-Advanced
Setup Time: 90-120 minutes
Requires: Database, OpenAI API, Email Service
⚠️ Important Considerations:
Legal Compliance:
Include #ad or #sponsored hashtags (FTC requirement)
Clear contracts with deliverables and timeline
Usage rights clearly defined
Payment terms in writing
Quality Control:
Vet for fake followers (check engagement ratio)
Avoid engagement pods (generic comments)
Research past controversies
Ensure brand/value alignment
Pro Tips:
Start with 5-10 micro-influencers (10-100K) for best ROI
Personalization is CRITICAL - generic messages get <1% response
Always be upfront about compensation - influencers appreciate transparency
Track everything - data reveals what works for YOUR brand
Build long-term ambassador relationships vs one-off posts
Hybrid compensation (base + commission) aligns incentives best
Micro-influencers often outperform mega-influencers on ROI
Test different outreach messages and A/B optimize
Include clear deliverables and deadlines in contracts
Use UTM parameters to track conversions accurately